The Pulse
Today's pet press, in one place — every story links to its source.
Annamaet Petfoods Celebrates 40 Years of Science-Driven Pet Nutrition With Commitment to Donate 40,000 Meals
Family-owned company celebrates 40 years of advancing pet nutrition through science, sustainability and community support.
3 aspects of trust that drive pet food purchasing decisions
Research identifies commercial perception, product quality and recommendations as factors in pet food purchasing decisions.
Toktoniks launches venison-based products for dogs in the UK
New Zealand brand uses venison blood to support hydration in pets on dry diets
Nutrition
Nom Nom Breaks Through Frozen Friction With Scoopable Meal Clusters
Fresh-frozen Vibrant Nutrition has never been easier, with new complete and balanced recipes that scoop from frozen and quick thaw for mealtime in 15 minutes.
Nulo Answers Customization Trend with New True Boost Freeze-Dried Nutrition Portfolio
The freeze-dried product portfolio is designed to help pet parents easily match nutrition-dense food solutions to unique pet needs at every meal.
Dog Teaches Toddler Lessons With a Little Help From Mom, Then Gets a Sweet Treat as Reward
This dog teaches valuable lessons to a toddler and gets a treat in return. The bond between a pet and a baby is always special. When a newborn arrives home, dogs are often curious to meet the newest member of the family. With time, that bond can grow so strong that they become inseparable. Furry […] The post Dog Teaches Toddler Lessons With a Little Help From Mom, Then Gets a Sweet Treat as…
Dog Tries Her New Healthy Treat — Her Expression Says She Would Like the Old Menu Back
Sometimes a dog’s treats need to be replaced with something healthier. However, that doesn’t mean that the fur baby would accept it gladly. This video captured an adorable Pit Bull dog named Violet trying her new healthy treat, and her expression said it all. She appeared to be wanting her old menu back. The paw […] The post Dog Tries Her New Healthy Treat — Her Expression Says She Would Like the…
VICTOR Pet Food Expands Freeze-Dried Raw Lineup Recipes for Cats
Fishermen’s Salmon and Farm Chicken recipes deliver real, freeze-dried raw nutrition and unbeatable quality at a competitive price.
When a Customer’s Research Is Wrong, What Do You Say?
Retailers share how they respond to nutrition misinformation without pushing the customer away.
Bowl Goals: Dog Wet Foods Worth Stocking
Real ingredients, purposeful formulations and bold flavors make these wet foods easy to recommend and hard for customers to pass up.
The Honest Kitchen Expands Whole Food Clusters Line With New Fish Recipe
Made with wild caught salmon and whitefish, this chicken-free recipe delivers high-quality protein and wholesome nutrition in every bite.
Analysis: Fish oil finds new opportunities in pet nutrition
Fishmeal and fish oil serve a growing range of applications, but supply is under pressure. Data from The Marine Ingredients Organisation (IFFO) shows that under ongoing coastal El Niño conditions, the Peruvian authorities have extended their current fishing ban. The country accounts for around a fifth of global fishmeal and fish oil production in an […]