The Pulse
Today's pet press, in one place — every story links to its source.
Nexus Brands Group to Showcase Expanded Pet Wholesale Distributor Program at SUPERZOO
The Arizona-based team welcomes distributors, retailers and industry professionals to discover how the expanded wholesale program can help accelerate business growth.
Romanian pet food industry attracts new investments
The country’s pet food sector is attracting investments from outside companies as well as domestic players; plus, Kormotech revamps...
BVA welcomes launch of centralised pet microchip portal
The new system gives vets free access to records across five microchip databases, with further operators expected to join
Pet Industry
PetPivot Marks International Cat Day With the Launch of PoPoLitter
New mineral litter developed for AutoScooper supports cleaner, more manageable daily litter care for cats and their owners.
Groom and Kind launches new concentrated powder shampoo for dogs
Concentrated 40g powder pouches mixed with water in reusable 500ml bottles aim to reduce plastic waste
Yak9 Chews Named No. 447 On The 2026 Inc. 5000 List
The company was recognized for 780% three-year revenue growth, earning a place among the top fastest-growing consumer products companies in America.
Nulo Lifts Cat Wet and Dry LID Category
The fast-growing brand brings new portfolio to expanding segment.
Purina Pro Plan Veterinary Supplements Launches FortiFlora Diarrhea Response Kit
New two-step system pairs short-term response with ongoing daily probiotic for digestive support to manage pets with occasional diarrhea.
Wag & Bright Supply Co. Names Patrick Lima Vice President of Sales
The pet industry veteran joins the growing canine oral care brand to lead sales strategy and expansion across North America and international markets.
Read the Wednesday SUPERZOO Show Daily
Get all of the Wednesday, Aug. 13, PETS+ Show Daily coverage in our digimag.
Evanger’s and Against the Grain Partner with VSI to Expand Distribution Across Western U.S.
New partnership expands retailer access to the brands' dog and cat foods, treats and toppers.
SUPERZOO 2026 Highlights the Products Behind Pet Retail’s Shifting Priorities
New debuts spanning connected care, sustainability, lifestyle and wellness give buyers an early look at where pet retail is headed.