The Pulse
Today's pet press, in one place — every story links to its source.
Citizens Pet Launches Unconditional, a Premium Air-Dried Dog Food Brand Making Nutrition More Accessible
New brand debuts at SUPERZOO with nationwide retail availability to follow, protein forward recipes, proprietary air-drying technology and a commitment to real ingredients, transparency and value.
My Three Cats grows franchise network to five territories within the year
Feline care specialist expands into Blackpool, Bury, Preston, Sidcup and South Wigan following 2025 launch
Aldi expands pet range with winter essentials and Halloween costumes
New collection of pet clothing, bedding and toys launches alongside three Halloween costume designs in stores from 10 September 2026
Pet Industry
PetPivot Marks International Cat Day With the Launch of PoPoLitter
New mineral litter developed for AutoScooper supports cleaner, more manageable daily litter care for cats and their owners.
Yak9 Chews Named No. 447 On The 2026 Inc. 5000 List
The company was recognized for 780% three-year revenue growth, earning a place among the top fastest-growing consumer products companies in America.
Nulo Lifts Cat Wet and Dry LID Category
The fast-growing brand brings new portfolio to expanding segment.
From China to Australia: Pet players expand their production footprints
Companies are scaling their operations to meet demand, improve supply chain efficiency and strengthen their presence in strategic markets. GlobalPETS has the details. BEWITAL German agribusiness firm BEWITAL has expanded its production footprint in China by opening a new facility in Weihai (800 km from Beijing) dedicated to producing wet pet food for the local […]
Dubai pet food brand Cosmopet targets Jordan in latest regional expansion
Dubai-based premium pet food brand Cosmopet is expanding its regional presence by entering Jordan, following its expansion into Kuwait in December 2025. The move was formalized through a distribution partnership with Jordanian import and distribution company Optima. Under the agreement, Optima will handle in-market distribution and retail placement of Cosmopet’s dog and cat treats, helping […]
Purina Pro Plan Veterinary Supplements Launches FortiFlora Diarrhea Response Kit
New two-step system pairs short-term response with ongoing daily probiotic for digestive support to manage pets with occasional diarrhea.
Wag & Bright Supply Co. Names Patrick Lima Vice President of Sales
The pet industry veteran joins the growing canine oral care brand to lead sales strategy and expansion across North America and international markets.
Read the Wednesday SUPERZOO Show Daily
Get all of the Wednesday, Aug. 13, PETS+ Show Daily coverage in our digimag.
SUPERZOO 2026 Highlights the Products Behind Pet Retail’s Shifting Priorities
New debuts spanning connected care, sustainability, lifestyle and wellness give buyers an early look at where pet retail is headed.